Trade Desk

TTD

The Trade Desk Inc (TTD) is a global technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices. Founded and headquartered in Ventura, California, TTD is the largest independent demand-side platform (DSP) providing real-time ad pricing and placement for advertisers at agencies and brands. The company’s self-service software platform includes integrations with data, inventory, and publisher partners; enterprise APIs facilitate custom development on the platform.

Trade Desk has been a target of short sellers for a while. The current short interest of 20.54% is slightly above the average of the last 12 months (14.06%).